TikTok is introducing a fresh option that enables them to lessen the quantity of AI-created media appearing in their feeds. This move comes as the company announced that it currently hosts in excess of 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the coming weeks before a widespread rollout. This shift aligns with a rise in content created by AI, driven by emerging AI video creators.
AI Proliferation Online
It has been noted that almost 10% of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A considerable share of this material is considered low-quality AI content, a phrase for substandard, factory-style content that is often nonsensical or bizarre.
“We know from our community that a lot of users enjoy content produced via AI tools, from digital art to informative clips, and we want to provide users the ability to see more or less of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its network identified as artificially created. Collectively, more than 100 mn videos are uploaded to the platform each day, making clips made by AI a limited portion of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the amount of AI content they see by accessing the “manage topic” setting in the application and picking the AI content topic. Further subjects that can already be controlled under the filter cover news, fashion, cosmetics, and dance.
Content Labeling and Policies
Its rules require users to tag convincing AI-generated content, and it bans malicious fake videos of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be deleted under its community policies.
Additionally, the platform will from now on apply an AI-generated watermark to content created with its built-in AI features, or detected by an cross-platform project for spotting AI-generated material. This step is intended to deter users from attempting to evade the disclosure requirement.
Responsible AI Funding
The platform is also launching a two million dollar educational fund for experts and organizations to produce learning resources about using AI responsibly. This program will support non-profit groups dedicated to training coding and technology.
Content Safety Approach
TikTok has justified its moderation strategy, amid discussion over proposals to make redundant hundreds of review team members in the UK. It is set to eliminate hundreds of positions in its trust and safety department in London, with trade unions and internet security professionals raising concerns that people are being substituted by machine-led review.
A company official stated that staff-based oversight would remain essential, but automated tools can safeguard staff by eliminating the most graphic content ahead of it gets reviewed by staff. The platform stated a significant reduction in explicit and harmful content seen by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s very important to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is proving valuable work at speed.”
